For around fifteen years, Andy held onto a name: UNROUTED, and an ambition to build his own brand.
But our habit of heading off route started long before the business.
Since we met more than twenty years ago, Andy has been taking us on road trips to track down parts, products and equipment for his hobbies. "Just collecting something" could turn into a full day on the road, an unexpected stop and another place we'd never been.
It became a running joke: there was always something to collect and somewhere else to go. Before long, we loved the trips as much as the reason for taking them.
New places. Different roads. A good excuse to get out and see what we'd find.
Looking back, UNROUTED was already part of our lives. We just hadn't built it yet.
Hands-on experience. Ideas worth pursuing.
Andy brings mechanical and engineering experience, practical curiosity and a drive to make things work, from solving problems to getting stuck into our campervan build.
Our founding team also brings decades of experience in product development, manufacturing, quality and bringing products to market. We understand the work behind a finished item, and we enjoy the challenge of turning an idea into something useful.
Combine that with a growing love of camping, hiking, skiing, snowboarding and exploring, and the direction became clear.
We wanted to build something for the life we loved getting out there to enjoy.
Get out there. Enjoy every part of it.
We love days on the slopes, a new trail and packing up for a weekend away. But adventure isn't only the active part.
It's warming up after a cold day. A log cabin tucked into the woods. Coffee outside the campervan, surrounded by trees, with the day still ahead of you.
That mix of adventure and comfort started shaping our ideas: warmth when the temperature drops, equipment that makes life easier, and products we'd genuinely want to pack for our next trip.
Andy's long-held ambition finally had its direction, and UNROUTED began.
Off route. On purpose.
You don't need an expedition to have an adventure. Try a different campsite. Take the longer walk. Follow that turning you've always wondered about.
We're building a British outdoor adventure and lifestyle brand for those moments, developing a focused range for camping, exploring and everyday life outside.
We're at the beginning, assessing samples, testing ideas and putting our experience to work. There's plenty to do, and we're excited to get stuck in.
The name waited fifteen years.
Now it's time to see where it takes us, and you.
UNROUTED. Off route. On purpose.