Field Journal
Stories from
beyond the
usual route.
Places worth finding, weekends worth taking, lessons from outside and a few thoughts from the people building UNROUTED.
Off route. On purpose.
Field Journal
48 Hours Off Route:
Wasdale
Two days at the wild edge of the Lake District. No itinerary packed to the minute. No race to tick off every summit. Just mountains, water and enough time to remember why you came outside.
Destinations · 8 min read
Read the storyLatest from outside
7 stories
01Destinations · 8 min read
48 Hours Off Route:Wasdale
Two days at the wild edge of the Lake District.
02Field Notes · 6 min read
The Lake DistrictWithout the Checklist
Leave the list behind. The Lakes are better when you stop trying to complete them.
03Destinations · 7 min read
A Weekend Off Routein Eryri
Mountains, valleys, Welsh weather and nowhere you need to rush.
04Field Journal · 5 min read
NorthumberlandAfter Dark
Go north. Stay late. Look up.
05Road Trips · 7 min read
The Long Way North
Why a Scottish road trip doesn't need to become a 500-mile checklist.
06Paddle · 6 min read
PembrokeshireFrom the Water
Cliffs, coves and mornings best seen from water level.
07Field Notes · 5 min read
Why Autumn Might BeBritain's Best Outdoor Season
Quieter trails, colder mornings, darker skies and one very good reason to make another coffee.
From the founders
The story
behind the stories.
UNROUTED isn't being built in a boardroom. This is where we share why we're doing it, what we're learning along the way and what getting outside means to us.
No corporate statements. No polished press releases. Just our perspective.
Founders' Note / 001
Why We StartedUNROUTED
Before the products, the website and even the name, there was a simple idea: we wanted more reasons to get outside.
Read noteFounders' Note / 002
Adventure Doesn'tHave to Be Extreme
You don't need to climb Everest to have an adventure. Sometimes you just need to take the road you normally drive past.
Read noteFounders' Note / 003
What "Off Route.On Purpose." Means to Us
Four words that became much more than a slogan.
Read noteFounders' Note / 004
Building a BrandBefore We HaveAnything to Sell
Why we're building the UNROUTED world first and letting the products follow.
Read note